Yes Automotive is a start-up car dealership that focuses on finding cars that fit their customer’s needs. The company is looking to raise capital and we joined our efforts to develop a concise branding identity system. The logo was already created so we developed a system of color, fonts, and visuals to represent the new energy of the start-up. We used the new system to create investor brochures, personal invites, posters, and e-blasts for the initial round of investor meetings.